TRAI new SMS Regulations | SMS providers need to follow the new TRAI’s Guideline

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Guidelines for Access Providers
1. Every Access Provider shall provide toll free short code 1909, with sufficient number of lines for registration of preference/change of preference/deregistration of customers on National Customer Preference Register and for registration of complaints.
2. Every Access Provider shall, ensure that no telecom resource is provided to a telemarketer unless he has registered itself with TRAI.
3. Every Access Provider shall, before providing any telecom resource to a telemarketer, obtain a copy of the application form filed while registering with TRAI as a telemarketer, verify the details furnished by the telemarketer in its application form, the registration number issued by TRAI and comply with the subscriber verification guidelines issued by the Department of Telecommunications, from time to time.
4. Every Access Provider shall, ensure that no telecom resource is provided to a telemarketer whose telecom resource has been disconnected and details have been entered in Blacklist Register available on
5. Every Access Provider shall, before allotting telecom resources to a telemarketer for sending promotional messages, enter into agreement with such a person in accordance with the provisions specified in Schedule IV to “The Telecom Commercial Communications Customer Preference Regulations, 2010”.
6. Every Access Provider shall, before allotting telecom resources to a telemarketer for sending transactional messages, enter into agreement with such a person in accordance with the provisions specified in Schedule V to these Regulations.
7. Every Access Provider shall, within one month of entering into an agreement with the telemarketer or transactional message sending entity, as the case may be, submit to the Authority an authenticated copy of the agreement along with a softcopy of such agreement. Soft copy of such agreement shall be uploaded using the access provider login on website http://www.nccptrai.gov.in/.
8. Every Access Provider shall, allocate telecom resources to the telemarketers from the number series allocated by the Department of Telecommunications vide their letter No. 16-5/2009-AS.III/(Pt.)/(3)/1124 dated 18th October 2010. A copy of the said number series has already been provided to Access Providers vide TRAI’s letter no. 305-17/2010-QoS dated 3rd December 2010.
9. Every Access Provider shall ensure that telecom resources provided to a telemarketer for making voice calls do not have facility for receiving incoming call and sending of SMS.
10. Every Access Provider shall, ensure that telecom resources provided to a telemarketer or transactional message sending entity for sending messages do not have facility for receiving incoming call or SMS.
11. Every Access Provider shall, before activating any telecom resource provided to a telemarketer, ensure that details of all telecom resources provided to a telemarketer are entered into the National Telemarketer
Register through website www.nccptrai.gov.in against the registration number of the telemarketer.
12. Every Access Provider shall provide separate telecom resources to telemarketers, for sending transactional message and promotional messages.
13. Every Originating Access Provider shall ensure that the telecom resources provided for sending transactional messages are not used for sending promotional message.
14. Every Originating Access Provider shall ensure use of correct header for sending promotional or transactional message, as the case may be, in accordance with the agreement entered into by such Access Provider with the sender of promotional or transactional messages.
15. Every Access Provider shall ensure that a telemarketer shall, before sending any SMS to a telecom subscriber, scrub the telephone number of the subscriber with the database received from National Customer
Preference Register.
16. Every Originating Access Provider shall filter all voice calls received through the telecom resources allocated to the telemarketers to ensure that no commercial voice call is made to any subscriber, registered with the National Customer Preference Register.
17. Every Originating Access Provider shall filter all promotional SMS received through the telecom resources allocated to the telemarketers to ensure that only promotional SMSs, preferred by a customer in his preference registered with the National Customer Preference Register, are sent to him.
18. Every Access Provider shall ensure that commercial communication including SMS is sent to a customer only between 0900 Hrs to 2100 Hrs.
19. No Access Provider shall provide to any person, other than a telemarketer registered with TRAI, any tariff plan or SMS package in any form such as special recharge voucher, student pack, seasonal pack etc. permitting sending of more than one hundred SMS per day per SIM except on ‘blackout days’ and additional days as may be specified by TRAI by direction issued from time to time.
20. No Access Provider shall send any commercial communication, either directly or by mixing such communication with service communication, through voice call or SMS or Unstructured Supplementary Service Device (USSD) unless specifically opted, to a subscriber whose name is registered in the National Customer Preference Register.
21. Every Terminating Access Provider shall ensure that details of customer complaints related to unsolicited commercial communications (UCC) are uploaded on the website www.nccptrai.gov.in through the link ‘Violation details’.
22. Every Originating Access Provider shall ensure that details of action taken on customer complaints related to unsolicited commercial communications (UCC) are uploaded on the website http://www.nccptrai.gov.in/ through the link ‘Notice to telemarketers’.
 
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21 Comments

  1. i hate such type of bloody rules and regulation. Try to change it. We are youngsters and wants full freedom.

  2. My number has 52 rupees sms pack, it has validity till 8th of october… 500 national sms per day… But because these stupid people, its all gonna be waste… Indian government and the network providers just know eat the money of others… Totally bullshit… Stupid idiotic people… They eat lot of money and cheat the people… But still they feel hungry… Thu…!!!

  3. doin such changes is so money lending thing of governtment.. need are old sms pack offer back…
    we all communicate are friends through sms oly.. dis new rule is so worser to have are freedom.. HATE dis rule…

  4. dear, TRAI, if u take away sms n give limited sms 100/day then give us 1paise/10mins for one month at Rs.35 for all telecom company. aircel, voda, idea, airtel, etc etc….. that way its more economical, n ya instead of banding us all from unlimited sms, y cant u band the telemarket sms, insated of troubling the public….
    wat r the government thinking?, instead of eradicating poverty, they are causing more poverty, what an idea, we call dis a democratic country? look at the poor family who cant afford to call to their far off family, sons n daughter, n there are many people who cant afford to call everyday, so they use sms as a means of communications cuz its cheaper n economical, n now look wat u ve done, more poverty wat n idea….
    if 100sms/day then give the citizens 1paise/10minutes or give us 3000msg in a month, dats equivalent to 30days X 100msg/day =3000 msgs in a month….so instead of giving us 100msgs/day. give us unlimited per day,but only 3000 msg in a month……

  5. if 100sms/day then give the citizens 1paise/10minutes or give us 3000msg in a month, dats equivalent to 30days X 100msg/day =3000 msgs in a month….so instead of giving us 100msgs/day. give us unlimited per day,but only 3000 msg in a month

  6. hey guys v r youth nd v shuld hav full freedom to snd as many sms as v want how can they stop us b4 tht v have to stop thm so tel how v have to do any idea???????????

    this 100sms per day i like just a drop of water in the mouth in search of thirst
    plz help guys v need r freedom back government sucks !!!!!

  7. this new rules realy sucks……
    we want our freedom bck…freaking hell its our money…who d hell dey r 2stop us?????
    n dat too heights of cheapnss v cnt send msg using our main bal too if 100msg is over

  8. "INDIA" lost its democracy by this rule………
    there is no meaning 2 say that india is democratic country by this TRAI rule………. .
    GIVE back our freedom and prove that INDIA is democratic county.. . .till that we have no rights to say………………..

  9. I am sorry but wow !!! 100 sms per day what you guys do whole day to sms every damn person in wotld.I rarely send 100 messages in month.Seriously guys get a life.Damn don't flame me for no reason .You guys first think about it.I like the rule and there I've said it it blocks unnecessary garbage messages 🙂

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